Israel’s top goat promoter has offered up to 10% of his revenue to promote a goat-riding company.
The Israel Agrotech Company, which operates out of a building in the Israeli city of Beersheba, said in a statement that it would accept up to a €250,000 promotion bonus for its goat riding promotion in the coming months.
The company is seeking to secure a sponsorship with a goat for the goat-ride, which will take place at the end of this year.
The goat-taming company, which was founded in 2008, has raised more than $100,000 for animal charities, according to its website.
“The goat is the first animal that people have recognized for being able to communicate with,” said Eliyahu Beinin, the company’s president.
“This animal is so close to the human body that it’s very hard to recognize.
Its a very important animal.”
A spokesman for Israel’s Ministry of Agriculture, Livestock and Aquaculture did not immediately respond to a request for comment.