The fried doughnut chain plans to open a Houston pop-ups store in a former Krispy’s location next to the Loop and in the south of the city, according to the announcement.
Krispy Kremes’ new location will feature “customer-driven food that celebrates the history of the world’s best fried doughnuts,” according to a press release.
In the announcement, Krispy Krispy Krackers co-owner Kevin Dunn said the chain is adding a pop shop to the new store.
“Our goal is to celebrate the history and flavors of our food and serve a new kind of customer experience at a new level,” he said.
The chain, which has been in business since 1959, opened the first pop- up store in Austin, Texas in 2017.
According to the news release, KrisPy Kreme has more than 300 locations worldwide, and has more outlets than any other restaurant chain in the US.
Pop-up shops have become increasingly popular, with more than 20 pop- ups popping up across the US in the past year.
On Thursday, The Times reported that the chain had opened a pop up in Los Angeles, California.